Evaluate The Project in Terms of Meeting The Demands of The Brief (4.3)

Evaluation & Feedback

I presented my final images in the appropriate format to class on the scheduled date, successfully completing my brief and adhering to my finalised schedule. I was happy with my delivery of the presentation and appreciated any constructive feedback I received from my colleagues.

I really wanted my series of photos to convey the narrative I was hoping to achieve in the brief, I wanted the sequence to have consistency in style and substance. I think the daylight images achieved this, I wanted to convey how lesbian culture looked amongst the changing London landscape and convey a sense of being ‘lost’. I didn’t want to glamourise the locations, I believe they evoke a sense of disappearing into a London that prioritises revenue over history.

The images above are my strongest in the series, a consistent mood flows through strengthen by similar colour palettes and consistent deep depth of field, something I strived tried to create during the shoot. The subject, LGBT visibility, slides to the edges of the photos, escaping the frame.
As these images adhered to the brief so well, there were images in my selection that I believed to be weaker. (below)

My brief also called to show locations as they previously look now, some of these now have no signs that they used to house LGBT culture. I thought shooting these locations at night would be more stylistic, less flat but in hindsight they don’t quite deliver the same impact as the images before. Redoing the project again I would reselect my final images so they better suited the flow of the sequence or reshoot the evening series making sure to capture those important details that string the narrative together and make the whole series more impactful and visually stronger.  Looking back through my shoot I selected three images that alternatively might have worked. I did not pick them because I thought them not visually strong enough, but perhaps they better reflect the narrative of first images. This consistency is something a client would be looking for, something I would take longer to assure I had in the final select for future projects.

The similar theme of the LGBT visibility being eclipsed by the landscape is perhaps demonstrated in these three images, the barely visible flag and the obscured rainbow lettering in the third.

Upon the advice from our feedback session I chose an alternative select (left) of the original (right) shot I chose to include in my brief. I originally picked the right image because it showed all of the location, believing this would be the strongest option for my brief but I now see how the composition of the of the left works better, (though the shot is too underexposed). This has taught me to enter any further brief with a very clear visualisation of exactly how I wanted the images to look. I could improve my process with even more visual mood boards prior to shoot, and experimenting during a reccie with different compositions, exposure etc.

I mistakenly scheduled my shoot dates during the busy half term and previously planned shots were unattainable due to highly populated areas. I took a tripod with me but could not use it in all the areas without having to shoot from the road, as the pavement was no longer a liable option without interference. I would be more careful with my shooting dates, I know now, from this experience to take into consideration holiday dates and what times certain areas are best to shoot in. Upon advice from my tutor I also learnt that shooting in awkward circumstances becomes easier with experience and I will approach the next time with more confidence in my ability.

Upon reflection, I would reshape my schedule so that it allowed more room for a contingency plan as I was unable to go to my final shoot date as originally scheduled due to unforeseen circumstances, this taught me how important a well planned schedule is vital in professional photography practice. A photographer must be well organised and prepared for any circumstance that might occur, giving yourself more time and opportunity to shoot as many images as possible, which will only be beneficial to you as a professional and for the client.

Overall I enjoyed this module and completing a brief, from creation to finalising the files into different formats at the very end. I gained invaluable experience and have come to appreciate and understand the importance of thorough organisation in completing a brief to a good professional standard. Experiencing challenges and limitations in my project, highlighted where my planning and execution needed to be stronger, something I will take into consideration when I’m given my next brief.

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